This is a custom message, which you can use to promote this specific piece of content. It’s a great place to tie this content into the larger benefits of membership, too, since visitors may arrive on the page from a very targeted Google search, leaving them primed for a gentle nudge in the direction of joining.
The custom message doesn’t include the log-in link by default but you can easily include it by using the [neon_sign_in_link_return] shortcode.